Full Brand Development, Packaging, Collateral, Point of Sale & Website design.
A new beer taste & experience playing off the back of wine category cues & processes, a true vintage beer was created to target and compete with the Pale & Amber Ales of the beer category.  The award winning brand & packaging spoke directly to the end consumer, blokes aged 30+ who would prefer to enjoy a really tasty beer over a glass of wine at a dinner party, up market bbq or restaurant.